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Bravenet.com
- Free Web Tools for Webmasters
-E-Newsletters
That Work, The Small Business Owner's Guide To Creating, Writing and Managing
An Effective Electronic Newsletter-
Book Description
The secret is out. Electronic newsletters are the best marketing tool
to come along in a long time for your small business.
E-Newsletters generate leads; increase
sales; open up a two way dialogue with customers; position your company
as an industry thought leader; and provide you with an instantaneous means
for communicating with the outside world.
They're inexpensive to produce and
publish, and they provide you with a systematic means for staying in front
of your customers and prospects.
Unfortunately, it's not that simple:
- Every day, more and more E-Newsletters
are launched. There's a lot of competition for the attention of your readers.
To stand out, yours needs to be among the best in whatever business you're
in.
- There are many tradeoffs to be
made and pieces to pull together in doing it professionally and efficiently.
- Your customers and clients will
be watching, and you need to make as strong an impression as possible,
particularly during those first few months of publication.
"E-Newsletters That Work," is focused
on helping you solve these problems, and much, much more.
Using an easy-to-read format, author
and e-newsletter guru, Michael J. Katz, will show you how to produce a
compelling and fresh e-newsletter that your clients, prospects, and colleagues
will want to read.
Anybody can send an E-Newsletter.
The challenge is in creating something that people anticipate, open, read,
and pass along enthusiastically, and that at the end of the day, makes
a measurable difference for your business:
- An E-Newsletter filled with useful,
relevant information.
- An E-Newsletter that's written
in a clear, genuine voice; that reflects what it's like to do business
with your company.
- An E-Newsletter that grows your
business by focusing on solidifying relationships with your clients and
prospects over the long term, not on hard sales and quick promotions.
That's what this book will show you
how to do. In one place - in an easy, compelling, fresh and practical way
- Michael Katz shows you how to create an effective
E-Newsletter for your business.
He'll explain what you need to know
and how the pieces fit together, and he'll give you techniques that you
can use immediately to start or improve your E-Newsletter.
"E-Newsletters That Work" is based
on Katz’s 6 years of experience developing, managing, writing and fixing
electronic newsletters for his clients. All of the concepts and techniques
that he uses are contained in one place, in this book.
"E-Newsletters That Work" is written
in a clear, "question and answer" format, making it easy to get through,
and easy to use as a reference again and again, as you develop and refine
your E-Newsletter over time.
This one of a kind book contains
a special appendix section devoted to the topic of E-Newsletter vendor
outsourcing, including, understanding what an email outsourcer does; deciding
which aspects of your E-Newsletter to outsource and which aspects not to;
understanding the risks involved in outsourcing; understanding the costs
involved in outsourcing; deciding how to choose an E-Newsletter outsourcer.
"E-Newsletters That Work" also includes
a launch template and checklist, to systematically guide you through the
thought process of developing your E-Newsletter. The template pulls the
concepts and guidelines detailed in the book into a straightforward, simple
tool that you can use as you prepare to launch.
newsletter - article index
Write
A Better Newsletter! by: BB Lee
You've decided to write your very
own Newsletter to promote your business, communicate with your customers,
or just for FUN.
You've read hundreds of newsletters.
You've also noticed many of these
newsletters lack original material.
They are identical in format and/or
article content!
Don't Fall Into That Easy Trap!
The following tips will help the
new newsletter writer/ publisher create a better newsletter.
Know Who You Are Writing For.
This sounds simple enough, you must
know your readers. What are their demographics. Are they male, female,
young, old, middle income, high income, getting by, just starting out,
looking for business opportunities, looking for work at home jobs, stay
at home moms, business women or men. Learn to select the articles that
reflect your readers interest.
Establish A Publishing Schedule.
Professionals publish on a regular
basis.
Make that your goal!
A regular publishing schedule will
also assist you when you accept articles from writers. The contributors
will have an idea when to submit articles. And this will also assist in
scheduling your ads. You will know how to schedule ads, knowing what issue
they will appear in, according to your publishing schedule.
Stick To Your Plan Like Glue.
If you plan your issues the 1'st
of every month stick to it. Don't publish erratically. You will lose readers
or they may forget they subscribed to your newsletter because of your irregular
publishing schedule.
Proofread.
Proofreading is very critical to
the publishing process. Every publisher must proofread the newsletter before
it is sent out. Take the time to correct any spelling or grammar errors.
This will improve the quality of your publication. Run your spell check
program and then go over the text with your own eyes looking for common
errors the program may have ignored like substituting two for too, or their
for they're.
Experiment With Style.
Change your format. Add different
types of articles. Ask readers to send in their questions or opinions.
Have surveys. Trivia bits, breaking news, quotes, even your favorite jokes.
The change in format will keep readers interested while improving your
writing skills in various formats.
Research
Research your articles online. Add
interesting links to more relevant information. Links to another free resource,
software, interesting downloads, are always welcomed.
Invite New Writers
Writing a newsletter is overwhelming
to most new publishers. Seek help from writers online. Ask your readers
or writers to contribute to the newsletter. Offer a resource box in your
newsletter to all contributors as compensation.
This will prompt queries from many
writers. And of course you can easily download articles from many article
directories online.
Here are a few popular article directories:
Follow the tips in this article to make
your newsletter stand out above all the rest!.
Visit SmallBizBits for your free
newsletter template!
Article May Be Freely Reproduced In
Your Online Newsletter Or Website. Include All Links And Resource Box.
About The Author
BB Lee is the editor and the publisher
of SmallBizBits.
Visit online for unique home based
business ideas. http://www.geocities.com/smallbizbits/.
Subscribe!.. mailto:Smallbiz-subscribe@topica.com
smallbizbits@yahoo.com
Courtesy of http://www.ArticleCity.com/
